diff --git a/passbook/core/forms/applications.py b/passbook/core/forms/applications.py
index c35a6bf7c..e2a97d469 100644
--- a/passbook/core/forms/applications.py
+++ b/passbook/core/forms/applications.py
@@ -29,7 +29,16 @@ class ApplicationForm(forms.ModelForm):
         ]
         widgets = {
             "name": forms.TextInput(),
-            "meta_launch_url": forms.TextInput(),
+            "meta_launch_url": forms.TextInput(
+                attrs={
+                    "placeholder": _(
+                        (
+                            "If left empty, passbook will try to extract the launch URL "
+                            "based on the selected provider."
+                        )
+                    )
+                }
+            ),
             "meta_icon_url": forms.TextInput(),
             "meta_publisher": forms.TextInput(),
         }
diff --git a/passbook/core/models.py b/passbook/core/models.py
index db93f8b10..2b5b186c6 100644
--- a/passbook/core/models.py
+++ b/passbook/core/models.py
@@ -92,6 +92,12 @@ class Provider(models.Model):
 
     objects = InheritanceManager()
 
+    @property
+    def launch_url(self) -> Optional[str]:
+        """URL to this provider and initiate authorization for the user.
+        Can return None for providers that are not URL-based"""
+        return None
+
     def form(self) -> Type[ModelForm]:
         """Return Form class used to edit this object"""
         raise NotImplementedError
@@ -119,6 +125,14 @@ class Application(PolicyBindingModel):
     meta_description = models.TextField(default="", blank=True)
     meta_publisher = models.TextField(default="", blank=True)
 
+    def get_launch_url(self) -> Optional[str]:
+        """Get launch URL if set, otherwise attempt to get launch URL based on provider."""
+        if self.meta_launch_url:
+            return self.meta_launch_url
+        if self.provider:
+            return self.provider.launch_url
+        return None
+
     def get_provider(self) -> Optional[Provider]:
         """Get casted provider instance"""
         if not self.provider:
diff --git a/passbook/core/templates/overview/index.html b/passbook/core/templates/overview/index.html
index a9aaaa069..8330ed2f0 100644
--- a/passbook/core/templates/overview/index.html
+++ b/passbook/core/templates/overview/index.html
@@ -24,7 +24,7 @@
     {% if applications %}
     <div class="pf-l-gallery pf-m-gutter">
         {% for app in applications %}
-        <a href="{{ app.meta_launch_url }}" class="pf-c-card pf-m-hoverable pf-m-compact">
+        <a href="{{ app.get_launch_url }}" class="pf-c-card pf-m-hoverable pf-m-compact">
             <div class="pf-c-card__header">
                 {% if not app.meta_icon_url %}
                 <i class="pf-icon pf-icon-arrow"></i>
diff --git a/passbook/providers/oauth2/models.py b/passbook/providers/oauth2/models.py
index 2f335ac85..c4cc196eb 100644
--- a/passbook/providers/oauth2/models.py
+++ b/passbook/providers/oauth2/models.py
@@ -6,6 +6,7 @@ import time
 from dataclasses import asdict, dataclass, field
 from hashlib import sha256
 from typing import Any, Dict, List, Optional, Type
+from urllib.parse import urlparse
 from uuid import uuid4
 
 from django.conf import settings
@@ -230,6 +231,16 @@ class OAuth2Provider(Provider):
         except Provider.application.RelatedObjectDoesNotExist:
             return None
 
+    @property
+    def launch_url(self) -> Optional[str]:
+        """Guess launch_url based on first redirect_uri"""
+        if not self.redirect_uris:
+            return None
+        main_url = self.redirect_uris[0]
+        launch_url = urlparse(main_url)
+        launch_url.path = ""
+        return launch_url.geturl()
+
     def form(self) -> Type[ModelForm]:
         from passbook.providers.oauth2.forms import OAuth2ProviderForm
 
diff --git a/passbook/providers/saml/models.py b/passbook/providers/saml/models.py
index cecbecfff..0a370bd75 100644
--- a/passbook/providers/saml/models.py
+++ b/passbook/providers/saml/models.py
@@ -1,5 +1,6 @@
 """passbook saml_idp Models"""
 from typing import Optional, Type
+from urllib.parse import urlparse
 
 from django.db import models
 from django.forms import ModelForm
@@ -102,6 +103,13 @@ class SAMLProvider(Provider):
         ),
     )
 
+    @property
+    def launch_url(self) -> Optional[str]:
+        """Guess launch_url based on acs URL"""
+        launch_url = urlparse(self.acs_url)
+        launch_url.path = ""
+        return launch_url.geturl()
+
     def form(self) -> Type[ModelForm]:
         from passbook.providers.saml.forms import SAMLProviderForm