diff --git a/.isort.cfg b/.isort.cfg
deleted file mode 100644
index ba2778dc8..000000000
--- a/.isort.cfg
+++ /dev/null
@@ -1,6 +0,0 @@
-[settings]
-multi_line_output=3
-include_trailing_comma=True
-force_grid_wrap=0
-use_parentheses=True
-line_length=88
diff --git a/passbook/flows/api.py b/passbook/flows/api.py
index bbdd58d05..c8e0493c5 100644
--- a/passbook/flows/api.py
+++ b/passbook/flows/api.py
@@ -25,6 +25,7 @@ class FlowSerializer(ModelSerializer):
             "slug",
             "title",
             "designation",
+            "background",
             "stages",
             "policies",
             "cache_count",
diff --git a/passbook/flows/forms.py b/passbook/flows/forms.py
index c0ac69749..9562e05c5 100644
--- a/passbook/flows/forms.py
+++ b/passbook/flows/forms.py
@@ -21,20 +21,12 @@ class FlowForm(forms.ModelForm):
             "title",
             "slug",
             "designation",
+            "background",
         ]
-        help_texts = {
-            "title": _("Shown as the Title in Flow pages."),
-            "slug": _("Visible in the URL."),
-            "designation": _(
-                (
-                    "Decides what this Flow is used for. For example, the Authentication flow "
-                    "is redirect to when an un-authenticated user visits passbook."
-                )
-            ),
-        }
         widgets = {
             "name": forms.TextInput(),
             "title": forms.TextInput(),
+            "background": forms.FileInput(),
         }
 
 
diff --git a/passbook/flows/migrations/0016_auto_20201202_1307.py b/passbook/flows/migrations/0016_auto_20201202_1307.py
new file mode 100644
index 000000000..49d72e283
--- /dev/null
+++ b/passbook/flows/migrations/0016_auto_20201202_1307.py
@@ -0,0 +1,50 @@
+# Generated by Django 3.1.3 on 2020-12-02 13:07
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ("passbook_flows", "0015_flowstagebinding_evaluate_on_plan"),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name="flow",
+            name="background",
+            field=models.FileField(
+                blank=True,
+                default="../static/dist/assets/images/flow_background.jpg",
+                help_text="Background shown during execution",
+                upload_to="flow-backgrounds/",
+            ),
+        ),
+        migrations.AlterField(
+            model_name="flow",
+            name="designation",
+            field=models.CharField(
+                choices=[
+                    ("authentication", "Authentication"),
+                    ("authorization", "Authorization"),
+                    ("invalidation", "Invalidation"),
+                    ("enrollment", "Enrollment"),
+                    ("unenrollment", "Unrenollment"),
+                    ("recovery", "Recovery"),
+                    ("stage_configuration", "Stage Configuration"),
+                ],
+                help_text="Decides what this Flow is used for. For example, the Authentication flow is redirect to when an un-authenticated user visits passbook.",
+                max_length=100,
+            ),
+        ),
+        migrations.AlterField(
+            model_name="flow",
+            name="slug",
+            field=models.SlugField(help_text="Visible in the URL.", unique=True),
+        ),
+        migrations.AlterField(
+            model_name="flow",
+            name="title",
+            field=models.TextField(help_text="Shown as the Title in Flow pages."),
+        ),
+    ]
diff --git a/passbook/flows/models.py b/passbook/flows/models.py
index b5f0995e9..ee92f1e85 100644
--- a/passbook/flows/models.py
+++ b/passbook/flows/models.py
@@ -92,11 +92,27 @@ class Flow(SerializerModel, PolicyBindingModel):
     flow_uuid = models.UUIDField(primary_key=True, editable=False, default=uuid4)
 
     name = models.TextField()
-    slug = models.SlugField(unique=True)
+    slug = models.SlugField(unique=True, help_text=_("Visible in the URL."))
 
-    title = models.TextField()
+    title = models.TextField(help_text=_("Shown as the Title in Flow pages."))
 
-    designation = models.CharField(max_length=100, choices=FlowDesignation.choices)
+    designation = models.CharField(
+        max_length=100,
+        choices=FlowDesignation.choices,
+        help_text=_(
+            (
+                "Decides what this Flow is used for. For example, the Authentication flow "
+                "is redirect to when an un-authenticated user visits passbook."
+            )
+        ),
+    )
+
+    background = models.FileField(
+        upload_to="flow-backgrounds/",
+        default="../static/dist/assets/images/flow_background.jpg",
+        blank=True,
+        help_text=_("Background shown during execution"),
+    )
 
     stages = models.ManyToManyField(Stage, through="FlowStageBinding", blank=True)
 
diff --git a/passbook/flows/templates/flows/shell.html b/passbook/flows/templates/flows/shell.html
index 99fe36e13..ed4950463 100644
--- a/passbook/flows/templates/flows/shell.html
+++ b/passbook/flows/templates/flows/shell.html
@@ -17,6 +17,10 @@
     .pb-hidden {
         display: none
     }
+    .pf-c-background-image::before {
+        background-image: url("{{ background_url }}");
+        background-position: center;
+    }
 </style>
 {% endblock %}
 
diff --git a/passbook/flows/transfer/common.py b/passbook/flows/transfer/common.py
index f0288b582..8d8af49b7 100644
--- a/passbook/flows/transfer/common.py
+++ b/passbook/flows/transfer/common.py
@@ -11,7 +11,7 @@ from passbook.lib.sentry import SentryIgnoredException
 def get_attrs(obj: SerializerModel) -> Dict[str, Any]:
     """Get object's attributes via their serializer, and covert it to a normal dict"""
     data = dict(obj.serializer(obj).data)
-    to_remove = ("policies", "stages", "pk")
+    to_remove = ("policies", "stages", "pk", "background")
     for to_remove_name in to_remove:
         if to_remove_name in data:
             data.pop(to_remove_name)
diff --git a/passbook/flows/views.py b/passbook/flows/views.py
index 0faa01aaf..c4439101e 100644
--- a/passbook/flows/views.py
+++ b/passbook/flows/views.py
@@ -235,6 +235,8 @@ class FlowExecutorShellView(TemplateView):
     template_name = "flows/shell.html"
 
     def get_context_data(self, **kwargs) -> Dict[str, Any]:
+        flow: Flow = get_object_or_404(Flow, slug=self.kwargs.get("flow_slug"))
+        kwargs["background_url"] = flow.background.url
         kwargs["exec_url"] = reverse("passbook_flows:flow-executor", kwargs=self.kwargs)
         self.request.session[SESSION_KEY_GET] = self.request.GET
         return kwargs
diff --git a/pyproject.toml b/pyproject.toml
index 03e86e477..ced2eb090 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -1,3 +1,11 @@
 [tool.black]
 target-version = ['py38']
 exclude = 'node_modules'
+
+[tool.isort]
+multi_line_output = 3
+include_trailing_comma = true
+force_grid_wrap = 0
+use_parentheses = true
+line_length = 88
+src_paths = ["passbook", "tests", "lifecycle"]
diff --git a/swagger.yaml b/swagger.yaml
index 7671c9ffe..c503bd299 100755
--- a/swagger.yaml
+++ b/swagger.yaml
@@ -6811,6 +6811,7 @@ definitions:
         minLength: 1
       slug:
         title: Slug
+        description: Visible in the URL.
         type: string
         format: slug
         pattern: ^[-a-zA-Z0-9_]+$
@@ -6818,10 +6819,13 @@ definitions:
         minLength: 1
       title:
         title: Title
+        description: Shown as the Title in Flow pages.
         type: string
         minLength: 1
       designation:
         title: Designation
+        description: Decides what this Flow is used for. For example, the Authentication
+          flow is redirect to when an un-authenticated user visits passbook.
         type: string
         enum:
           - authentication
@@ -6831,6 +6835,12 @@ definitions:
           - unenrollment
           - recovery
           - stage_configuration
+      background:
+        title: Background
+        description: Background shown during execution
+        type: string
+        readOnly: true
+        format: uri
       stages:
         type: array
         items:
diff --git a/web/src/assets/images/flow_background.jpg b/web/src/assets/images/flow_background.jpg
index 36a6cbfa4..75d3a60f3 100644
Binary files a/web/src/assets/images/flow_background.jpg and b/web/src/assets/images/flow_background.jpg differ
diff --git a/web/src/passbook.css b/web/src/passbook.css
index 7d441a94f..80eb6d757 100644
--- a/web/src/passbook.css
+++ b/web/src/passbook.css
@@ -33,11 +33,6 @@ html {
     margin-right: 0.5em;
 }
 
-.pf-c-background-image::before {
-    background-image: url("assets/images/flow_background.jpg");
-    background-position: center;
-}
-
 /* Fix patternfly sidebar and header with open Modal */
 .pf-c-page__sidebar {
     z-index: 0;